Planning 101

Our Quick Start Guide to Development Planning includes everything you need to know about raising funds for your organization.

Even if you’ve never launched a fundraising campaign before, this guide will help you create a plan that ensures your funding needs are met year in and year out.


Proven strategies to take your fundraising to the next level.

If you're having trouble setting attainable goals - and reaching them - this quick start guide is for you.

Find your optimum revenue mix and set appropriate targets.

Our comprehensive guide teaches you how to:

  • Establish benchmarks
  • Set targets
  • Identify earned income opportunities
  • Launch fundraising campaigns
  • Plan Special events and sponsorships
  • Cultivate major gifts
  • Steward donors
  • Conduct a capital campaign
  • Use grants to your advantage
  • Create planned giving opportunities and endowments

Improve your fundraising efforts for just $19.99

At under 20 pages, our guide contains ZERO fluff and is a much better value than books 15 times as long costing over $300.

Purchasing this guide will be the best investment you make to reduce the stress of fundraising for the coming year. 

Don’t wait any longer to improve your fundraising efforts. Download the Quick Start Guide to Development Planning today and put our expertise to work for you.


About the Authors

Ginger Keller-Ferguson, MBA

Owner & Founder

Ginger is the owner and founder of KFA Nonprofit, a nonprofit management consulting firm established in 2010 and located in Johnson City, Tennessee. Ginger holds a bachelor of arts degree in technical writing and a master’s degree in business administration from East Tennessee State University. Over the past two decades, Ginger has helped secure over 30 million dollars in private, corporate, state, and federal grants for her employers and her consulting clients. KFA Nonprofit has helped dozens of nonprofits all across the country, from Sacramento, California to New York City and everywhere in between do more, better.

Chelsea Adams, MBA

Senior Editor

Chelsea is a seasoned communicator who has written professionally for nearly 20 years. Chelsea has a bachelor's degree in mass communications from East Tennessee State University and a master's of business administration from King University. She started her career in journalism and has written professional communications for everyone from c-suite executives and state senators to brands such as Blue Cross Blue Shield of Tennessee, HomeAdvisor, Travelocity and eBay. From crisis management to program marketing and successful solicitations and appeals, Chelsea amplifies nonprofits’ voices to successfully connect with their audiences.

Alex Comfort, CFRE, MA, M.Div


Alex Comfort is the president of Mountain Nonprofit Solutions, Inc. based in Asheville, North Carolina.

He has 30 years of experience in an extremely broad range of development and fundraising work.

His knowledge, skill, creativity, integrity, humor, speaking ability and tenacity have been hallmarks of his development career in New Orleans, the region around Asheville, NC, and nationally.

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